The Initiative aims to explore leadership purpose to develop generative leaders—those who go beyond the self to drive sustainable organizations and contribute to society
Leadership purpose defines leadership. Without it, leaders risk destroying more value than they create.
This is the Meaningful Performance™ non-commercial research initiative
Led by Daniel Klyuchnikov and powered by volunteers, it aims to shape a better future for generations to come through a fundamental reappraisal of leadership.
Our Strengths
L-Background
We are successful senior leaders with extensive leadership backgrounds in global organisations
Best Practices
We embrace the best leadership practices and innovative approaches
Tech-Friendly
We utilize cutting-edge technologies to serve our customers
Scientific-Based
We are connected to top universities worldwide and maintain relationships with the scientific community to benefit from the recent leadership studies

Our Core Values
- We create a meaning in all what we do.
- We care about the engagement.
- We encourage psychological safety at work.
- We believe in the power of feedback.
- We are passionate about ongoing learning and development.
- We promote authenticity, diversity, and inclusion.
